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AI-Zorte

AI-Zorte

Retelling the Retail Store Experience Using Smart Tech

Retelling the Retail Store Experience Using Smart Tech

Project Brief

AI-Zorte is an AI Fashion stylist that suggests in-store clothing items to Azorte Customers based on their preferred style and fit. The AI assistance, paired with staff assistance aims at improving the store experience for the customers and maintain the quality of retail shopping.

AI-Zorte is an AI Fashion stylist that suggests in-store clothing items to Azorte Customers based on their preferred style and fit. The AI assistance, paired with staff assistance aims at improving the store experience for the customers and maintain the quality of retail shopping.

Project Type

Feature Addition

Team Size

2 People

Duration

3 Weeks

Jump to Solution

Why are we doing this?

Retelling the retail store experience- why and how?

Retelling the retail store experience- why and how?

“The trend towards online shopping is expected to continue its upward trajectory, reshaping the retail landscape and setting new benchmarks for customer engagement and satisfaction in the fashion industry.”

Increase in demand for personalised experiences.

“66% of consumers expect brands to understand their needs and preferences, and create customer experience journeys accordingly.”

Personalisation & Retail.

“Due to the improvement in the use of data analytics and artificial intelligence, retailers can now allow personalized shopping experiences.”

Influence of technology & innovation.

“In 2024, Artificial intelligence and Machine Learning are the two predominant technologies that are being used to transform most of the industries in India.”

Why Azorte?

Reliance F&L aimed to launch a staunchly Indian, mid-premium fashion brand that anticipated fast-fashion trends and capitalized on them. Launched in 2022, Azorte is a staunchly Indian, mid-premium fashion and lifestyle brand that offers a variety of products for men, women, and children. It pays attention to its branding, visual identity and aesthetic in the market.

Reliance F&L aimed to launch a staunchly Indian, mid-premium fashion brand that anticipated fast-fashion trends and capitalized on them. Launched in 2022, Azorte is a staunchly Indian, mid-premium fashion and lifestyle brand that offers a variety of products for men, women, and children. It pays attention to its branding, visual identity and aesthetic in the market.

Azorte's Visual Identity

Distinct Zones with Unique Materials

The store is divided into zones for different product categories (western wear, ethnic wear, etc.). Each zone uses a variation of the core materials palette with additional elements to create a unique personality for each.

The store is divided into zones for different product categories (western wear, ethnic wear, etc.). Each zone uses a variation of the core materials palette with additional elements to create a unique personality for each.

Fusion of Modern and Traditional

The store design incorporates elements that bridge the gap between modern and traditional aesthetics, like clean lines and contemporary fixtures with lattice detailing and arch motifs.

The store design incorporates elements that bridge the gap between modern and traditional aesthetics, like clean lines and contemporary fixtures with lattice detailing and arch motifs.

Vibrant yet Muted Palette

Azorte uses a colorful palette to reflect youth and diversity. However, the colours are kept somewhat muted to avoid overwhelming the users and to highlight the clothing collections.

Azorte uses a colorful palette to reflect youth and diversity. However, the colours are kept somewhat muted to avoid overwhelming the users and to highlight the clothing collections.

Digital Integration

Azorte embraces technology alongside its physical space. You might see digital displays showcasing trends or interactive features alongside the physical products.

Azorte embraces technology alongside its physical space. You might see digital displays showcasing trends or interactive features alongside the physical products.

Conclusion

Azorte targets tech-savvy Millennials and Gen Z, who are open to innovation but cautious about privacy and usability. While the brand’s digital features like self-checkout booths and smart kiosks reflect this experimental spirit, customer responses have been mixed, especially regarding kiosks placed inside changing rooms.

Azorte targets tech-savvy Millennials and Gen Z, who are open to innovation but cautious about privacy and usability. While the brand’s digital features like self-checkout booths and smart kiosks reflect this experimental spirit, customer responses have been mixed, especially regarding kiosks placed inside changing rooms.

Who is it for?

Working Professionals

Tech-Savvy People

Trend-Driven People

Millennial and Gen-Z Audience

Millennial and Gen-Z Audience

Middle-Class Community

Prefer Affordable Garments

Socially Diverse Community

How Might We?

How might we incorporate AI and technology in a seamless and trustworthy manner in retail stores?

How might we incorporate AI and technology in a seamless and trustworthy manner in retail stores?

How might we improve retail store experiences so that more people prefer shopping in offline retail stores rather than online shopping?

How might we improve retail store experiences so that more people prefer shopping in offline retail stores rather than online shopping?

What have we come up with?

AI-Zorte balances the use of AI and staff assistance to help customers find the perfect outfits. With this, we aimed to enhance the service provided to the customers and improve their retail store experience at Azorte.

AI-Zorte balances the use of AI and staff assistance to help customers find the perfect outfits. With this, we aimed to enhance the service provided to the customers and improve their retail store experience at Azorte.

Style Check

The mirror uses image recognition to identify the user’s skin tone, height, and held clothing items, then suggests appealing outfits based on the selected items, helping find the perfect look.

The mirror uses image recognition to identify the user’s skin tone, height, and held clothing items, then suggests appealing outfits based on the selected items, helping find the perfect look.

Fit Check

The mirror accurately measures the user’s body, assesses fit after trying on clothes, and recommends well-fitting, stylish options, ensuring optimal fit and appearance based on precise body measurements.

The mirror accurately measures the user’s body, assesses fit after trying on clothes, and recommends well-fitting, stylish options, ensuring optimal fit and appearance based on precise body measurements.

Staff Assistance

Once the user is done choosing the outfits, a staff member is assigned to help them get the pieces of clothing and try them on. This manual intervention takes place at the end of both- the style check as well as the fit check.

Once the user is done choosing the outfits, a staff member is assigned to help them get the pieces of clothing and try them on. This manual intervention takes place at the end of both- the style check as well as the fit check.

How does it work?

How does it work?

Shopping is a journey. From entering the store to checkout, customers navigate through multiple touchpoints and interactions that define their experience.

Shopping is a journey. From entering the store to checkout, customers navigate through multiple touchpoints and interactions that define their experience.

Customer Experience Roadmap

Zoom to view

What technology is being used?

Touchless Interface

A touchless user interface (TUI) is an emerging type of technology wherein a device is controlled via body motion and gestures without touching a keyboard, mouse, or screen.

A touchless user interface (TUI) is an emerging type of technology wherein a device is controlled via body motion and gestures without touching a keyboard, mouse, or screen.

Integration of Artificial Intelligence (AI)

The incorporation of AI enhances personalized shopping experiences through smart mirrors used around the store and in trial rooms. By analyzing user data (skin tone, height body shape), AI offers tailored recommendations and efficient product exploration.

The incorporation of AI enhances personalized shopping experiences through smart mirrors used around the store and in trial rooms. By analyzing user data (skin tone, height body shape), AI offers tailored recommendations and efficient product exploration.

Input Data

Skin Tone

Height

Body Type

Clothing Item

Data Processing

Image Processing

Fit-Based Filtering

Hybrid Filtering

Content-Based Filtering

Collaboration Filtering

Backend Algorithms

Zoom to view

Working of the Mirrors

Input Data: Visual aesthetics of the user and their outfit.


Focus: User and outfit compatibility.


Features:

Haptics: Mid-aisle haptics to engage users through gesture reading.

Smart Mirrors: Activated AI that provides style recommendations.

Input Data: Visual aesthetics of the user and their outfit.


Focus: User and outfit compatibility.


Features:

Haptics: Mid-aisle haptics to engage users through gesture reading.

Smart Mirrors: Activated AI that provides style recommendations.

Mirrors around the stores

Mirrors around the stores

Style Assisstance

Style Assisstance

Input Data: Fit of the garment based on the user’s body type.


Focus: User and outfit compatibility.


Features:

Touch-screen: A touch-based interface to assure users of their control.

Smart Mirrors: Activated AI that provides outfit recommendations based on the garment’s fitting.

Input Data: Fit of the garment based on the user’s body type.


Focus: User and outfit compatibility.


Features:

Touch-screen: A touch-based interface to assure users of their control.

Smart Mirrors: Activated AI that provides outfit recommendations based on the garment’s fitting.

Mirrors in Fitting Rooms

Mirrors in Fitting Rooms

Fit Assisstance

Fit Assisstance

(Trial room corridors)

(Trial room corridors)

Finally, how does it look?

Style AI-Zorte

The mirror scans the user’s skin tone, height, and chosen clothing items. Based on this, it suggests outfit combinations to help find the perfect look.

The mirror scans the user’s skin tone, height, and chosen clothing items. Based on this, it suggests outfit combinations to help find the perfect look.

Fit AI-Zorte

The mirror measures the user’s body, evaluates the fit of tried-on clothes, and suggests well-fitted, stylish options for the best look.

The mirror measures the user’s body, evaluates the fit of tried-on clothes, and suggests well-fitted, stylish options for the best look.

Staff Dashboard

The mirror measures the user’s body, evaluates the fit of tried-on clothes, and suggests well-fitted, stylish options for the best look.

KidKare.com

KidKare.com

That’s all for this project

Choose which one to see next

CREA 5.0

CREA 5.0

KidKare.com

KidKare.com

Abha Medhi 2025