CREA 5.0
CREA 5.0
Creating the Visual Identity for a College Industrial Design Exhibition
Creating the Visual Identity for a College Industrial Design Exhibition
Project Brief
CREA is the annual exhibition of the industrial design department at UID, giving students a space to showcase their ideas and skills through a new theme each year. This year’s theme, Indian Design Heritage, focused on exploring India’s design legacy. I had the opportunity to lead the branding team, working on the visual identity and design guidelines to ensure a clear and consistent representation of the theme.
CREA is the annual exhibition of the industrial design department at UID, giving students a space to showcase their ideas and skills through a new theme each year. This year’s theme, Indian Design Heritage, focused on exploring India’s design legacy. I had the opportunity to lead the branding team, working on the visual identity and design guidelines to ensure a clear and consistent representation of the theme.
Project Brief
Branding & Visual Identity
Branding & Visual Identity
Team Size
10 People
10 People
Duration
16 Weeks
16 Weeks
Jump to Solution
What was the plan?
This year at Crea, we focused on Indian Design Heritage, highlighting the balance between aesthetics and function while embracing traditional practices.
This year at Crea, we focused on Indian Design Heritage, highlighting the balance between aesthetics and function while embracing traditional practices.
What were we focusing on?
Desi Designers.
Our goal was to showcase what it truly means to be an Indian industrial designer.
Our goal was to showcase what it truly means to be an Indian industrial designer.
Following the Stereotypes.
Just like our personalities, our designs embrace simplicity while carrying a sense of extravagance.
Just like our personalities, our designs embrace simplicity while carrying a sense of extravagance.
Resourcefulness at Our Core.
Resourcefulness is at the core of our work. As Indian industrial designers, it is our resourcefulness that drives us and reflects our heritage.
Resourcefulness is at the core of our work. As Indian industrial designers, it is our resourcefulness that drives us and reflects our heritage.
Creativity and Necessity.
Creativity emerges from necessity and grows through tradition. Crea 5.0 aimed at reflecting this exact interdependency between creativity and necessity.
Creativity emerges from necessity and grows through tradition. Crea 5.0 aimed at reflecting this exact interdependency between creativity and necessity.
What was our approach?
Be Bindaast
A bold, confident and vibrant Crea which is approachable even to the unknown.
A bold, confident and vibrant Crea which is approachable even to the unknown.
Stay Sanskari
Stay rooted in culture, respecting traditions and the values they carry.
Stay rooted in culture, respecting traditions and the values they carry.
Be Saral
Clear and simple communication to ensure ease and accessibility.
Clear and simple communication to ensure ease and accessibility.
Show Apnapan
Create a sense of belonging, building connections through trust and warmth.
Create a sense of belonging, building connections through trust and warmth.
What was our aim?
Our vision was to build a community where every design tells a story, cultural richness is valued, and resourcefulness is seen as a strength. We wanted to highlight the beauty in making the most of what we have, ensuring that our designs reflect this mindset.
Our vision was to build a community where every design tells a story, cultural richness is valued, and resourcefulness is seen as a strength. We wanted to highlight the beauty in making the most of what we have, ensuring that our designs reflect this mindset.
So, what have we come up with?
The Logo
The logo for Crea 5.0 draws from the balance of aesthetics and functionality while staying rooted in tradition. It represents how new ideas and perspectives grow from deep-set foundations in design and art. By blending creativity with purpose, it reflects the evolution of Indian design, where innovation emerges without losing sight of its origins.
The logo for Crea 5.0 draws from the balance of aesthetics and functionality while staying rooted in tradition. It represents how new ideas and perspectives grow from deep-set foundations in design and art. By blending creativity with purpose, it reflects the evolution of Indian design, where innovation emerges without losing sight of its origins.
Logo Variations
The drop shadow is used to bring out dynamism and playfulness of our design heritage. The playfulness of the logo comes from the usage of different colours from the pallete and also makes it easy to adapt to various mediums and formats.
The drop shadow is used to bring out dynamism and playfulness of our design heritage. The playfulness of the logo comes from the usage of different colours from the pallete and also makes it easy to adapt to various mediums and formats.
The Logomark
The logo for Crea 5.0 draws from the balance of aesthetics and functionality while staying rooted in tradition. It represents how new ideas and perspectives grow from deep-set foundations in design and art. By blending creativity with purpose, it reflects the evolution of Indian design, where innovation emerges without losing sight of its origins.
The logo for Crea 5.0 draws from the balance of aesthetics and functionality while staying rooted in tradition. It represents how new ideas and perspectives grow from deep-set foundations in design and art. By blending creativity with purpose, it reflects the evolution of Indian design, where innovation emerges without losing sight of its origins.
The Colours
Malai (Cream)
Soft and understated, this creamy white is reminiscent of all the delicate intricacies of Indian Heritage.
Soft and understated, this creamy white is reminiscent of all the delicate intricacies of Indian Heritage.
Firoza (Teal)
The colour reflects on the tranquility, a hallmark of Indian Craftsmanship.
The colour reflects on the tranquility, a hallmark of Indian Craftsmanship.
Amrakhand (Yellow)
A nod to the vibrant energy of Indian festivities, this golden yellow evokes the richness of traditions and joyful celebrations.
A nod to the vibrant energy of Indian festivities, this golden yellow evokes the richness of traditions and joyful celebrations.
Rajma (Maroon)
A deep, earthy red symbolising strength and tradition, this colour draws warmth.
A deep, earthy red symbolising strength and tradition, this colour draws warmth.
Mukhwas (Green)
Evoking the freshness of Indian flora, the rich green pays homage to the vast landscapes of India.
Evoking the freshness of Indian flora, the rich green pays homage to the vast landscapes of India.
We knew from the start that we wanted the warmth and vibrancy of Indian culture. This year’s theme, Indian Design Heritage, is expressed through a carefully chosen color palette that draws from India’s diverse design traditions. Each colour holds its own significance, representing different aspects of heritage, craftsmanship, and innovation. Together, they create a visual narrative that reflects the depth and timeless charm of Indian design, blending tradition with a spirit of evolution.
We knew from the start that we wanted the warmth and vibrancy of Indian culture. This year’s theme, Indian Design Heritage, is expressed through a carefully chosen color palette that draws from India’s diverse design traditions. Each colour holds its own significance, representing different aspects of heritage, craftsmanship, and innovation. Together, they create a visual narrative that reflects the depth and timeless charm of Indian design, blending tradition with a spirit of evolution.
The Typography
Heading 1
Gelasio Bold
Heading 2
Gelasio SemiBold
Sub Heading 1
Gelasio Medium
Body Text
DM Sans Regular
Sub Text
DM Sans Light
The typography for Crea 5.0 reflects the harmony between heritage and modernity. Together, they create a balanced visual language that aligns with the theme of Indian Design Heritage, where the past and present coexist seamlessly.
The typography for Crea 5.0 reflects the harmony between heritage and modernity. Together, they create a balanced visual language that aligns with the theme of Indian Design Heritage, where the past and present coexist seamlessly.
Gelasio, with its classic serif details, serves as the heading font, adding a touch of tradition and elegance.
Gelasio, with its classic serif details, serves as the heading font, adding a touch of tradition and elegance.
DM Sans, a clean and minimal typeface, is used for the body text, ensuring readability and a contemporary feel.
DM Sans, a clean and minimal typeface, is used for the body text, ensuring readability and a contemporary feel.
The Illustrations
The design elements feature thin lines and delicate forms, bringing a sense of elegance while staying true to Indian tradition and culture. Inspired by the intricate beauty of everyday Indian objects, they create a visual language that seamlessly blends heritage with modernity.
The design elements feature thin lines and delicate forms, bringing a sense of elegance while staying true to Indian tradition and culture. Inspired by the intricate beauty of everyday Indian objects, they create a visual language that seamlessly blends heritage with modernity.
The Application
Every application of the brand elements, from prints and signages to digital interfaces and social media posts, reflects the essence of Indian Design Heritage, maintaining a balance between tradition and modernity. Thoughtful use of typography, colours, and illustrations ensures consistency while allowing flexibility for dynamic applications.
Every application of the brand elements, from prints and signages to digital interfaces and social media posts, reflects the essence of Indian Design Heritage, maintaining a balance between tradition and modernity. Thoughtful use of typography, colours, and illustrations ensures consistency while allowing flexibility for dynamic applications.
Abha Medhi 2025